Digital Circles: fitness

Few weeks ago, I created a VIDEO about Cassey Ho, which is popularly known as Blogilates from her Youtube video. If you like to do fitness and usually watch Youtube, you should've heard about her. She's one of an inspiration to many people, because of her bubbly personality and her motivation to appreciate body image. Mostly it's woman that watch her Youtube channel.

It's not easy to reach the achievement she received now and you can view her video that tells about her journey HERE.

Today, she is considered as successful social media marketer. Further, she has appeared as an example of a successful social-media fitness entrepreneur in book Social media marketing all in one for dummies.

In marketing perspective, she creates value to her followers/viewers though her Social Media. All of her post, whether image or video are always informative and attractive.

Further, she always updated her Youtube weekly, and other social media (Instagram, Twitter, Facebook) few times in a week.

Check out the video I create to hear the explanations on how Cassey delivers value. I must say that she's an awesome person!
(see my video HERE)

As a summary from the video I made, Cassey delivers value using:

1.Youtube

Through her videos she's giving awareness on healthy body image, informative, and entertaining.

2. Instagram, Facebook, Twitter

She gives regular informative updates and engage with fans.

3. Website (blog)

Her blog features a good navigation ( so people can see easily on the content they want to search) and keeps consumer up to date by joining her mailing list.

If you want to know more about Cassey and her fitness videos, you can check her CHANNEL.

Have you ever heard or maybe watch Blogilates channel? What do you think about her? Share your opinion on the comment below :)

A healthy lifestyle are getting popular in every country. Fitbit is also a company that focus on building products dedicated to health and fitness. The idea was born in 2007 by Fitbit's founders, sensors and wireless technology could be used to create a fitness wearable products.

Even though this product is brilliant, but their attempt failed because there is no brand equity and very small noise. However, after getting additional funding in 2009, they start to recovered and finally distributed their products to various distributors. At that point, it was the right product at the right time and right place. Therefore, since then Fitbit growing its popularity in the market.

Fitbit doesn't create ads or huge campaign, but finally they launched a global campaign on 2014. The campaign airing in cinemas (US, Europe, and Asia). It was done in order to create more awareness of the product, and they would still hold their position as a tracker leading firm. Some of their competitors are Nike fitness tracker and Apple Watch. All of these product were used to track activities and sleep patterns. Today, Fitbit owns 61 % of the market.

As for the product, what makes it good and unique is because various choice of colors and trackers. There are 10 color choices for the bracelet. Further, 6 trackers choices are available to meet people needs and preferences.

Fitbit focused on few elements that would deliver the most value. Some of their strategies are:

1. Unique

They differentiated themselves from other products offered in the market. Their main point of difference was focusing on the software not the hardware.

2. Endorsement and Referral

The firm were utilizing the power of influential people on social media. They were giving endorsement to these influential people. Most of the popular fitness guru I knew (such as Cassey Ho), mentioned about Fitbit or were wearing this device. Further, Fitbit appreciated the word of mouth marketing, one of the most influential strategy which describe about a product and how it changed their daily habits in a positive way.

3. Community

Fitbit offering community forum, which as a Fitbit user, one can compare to anthers in his/her network. Fitbit are linked with Facebook, so they can invite friends by using this social media platform. Therefore, people will be motivated to exercise when having peer support. Additionally, they can encouraged their friends to buy the product.

For casual exerciser (including me), Fitbit really do a good job in leading to a healthy lifestyle. However, Fitbit continuously growing its facilities and content. They recently have a partnership with strava, an app which focuses on intensive workout periods, which are suitable for athletes and professional.